Tesco has announced a raft of changes to its Clubcard loyalty scheme, including going contactless and adding Hotels.com and Uber to its list of reward partners.
The scheme already allows shoppers to exchange points with 400 different companies including the likes of Avios, Cineworld and Pizza Express.
The supermarket giant is now also offering contactless Clubcards to customers and revamped its smartphone app.
Lucrative: The loyalty scheme already beats rival supermarkets with higher value points
The refresh will mean shoppers can apply for a card instantly via the app and access money-off vouchers on their mobiles to use at the checkout.
The new rewards card will be available later this week and new ones will be sent to existing customers.
Shoppers currently earn one Clubcard point per £1 spent in stores or two points per £1 spent on Tesco Fuel.
Tesco customers can also boost their earning power with either a current account or credit card attached to the scheme – check here for our independent guides to the best rewards credit cards and interest-paying current accounts.
Each point is currently worth 1p if spent in-store at Tesco and up to 4p if redeemed using Tesco’s Clubcard Rewards Vouchers depending on which partner you choose.
Swapping your points for money off Uber rides will boost their value by up to three times.
This could mean the average £50 weekly shop, worth 50 points (or 150 using the Uber Clubcard Boost) could knock £1.50 off a Uber ride.
The Clubcard scheme has proved a huge hit with Tesco shoppers since its 1990s introduction
Taxi drivers across the country, however, are up in arms over the move, with fears it could encourage more people away from black cabs and some have called for a store boycott.
The supermarket aims to have the Uber feature up and running this week.
Customers will be able to swap their points online for special money-off code to use within the Uber app.
The supermarket also plans to drop the value of points needed in order to swap Clubcard points for vouchers, to 50p.
These vouchers can be spent at a range of partners including restaurants such as Prezzo and Pizza Express, on travel and days out including theme park tickets and EuroTunnel travel or swapped for other reward points such as Avios.
Alessandra Bellini, chief customer officer at Tesco, said: ‘Tesco Clubcard is one of the most uniquely helpful things we do and it’s our way of saying thank you to our customers for shopping with us.
‘We’ve listened to customers and we’re delighted to have made Clubcard even simpler and easier to use, introducing a brand new contactless card, an upgraded Clubcard app, and added to our list of partners too.
‘Clubcard is the most rewarding loyalty scheme in the sector and we’re looking forward to seeing how customers respond to the improvements.’